AI is Widening the Digital Accessibility Gap
MarTech Today8h ago·1 min readStrategy & Trends
AI Summary
AI tools are increasingly generating website content and code, but they are trained on an already inaccessible web, leading to a significant rise in accessibility errors. This trend reverses years of progress and means that AI-driven digital experiences are becoming less usable for a large portion of the population.
⚡ Marketer Insight
As AI takes the reins in digital experience creation, marketers must recognize that accessibility is no longer just an engineering issue but a critical marketing responsibility. Ignoring it means alienating a significant customer segment and risking brand reputation.
#ai accessibility#digital inclusion#web accessibility#ai in marketing
Original article
MarTech Today