AI Deliverables: Judge by Outcome, Not Effort
Search Engine Land8h ago·1 min readStrategy & Trends
AI Summary
This article argues that AI-generated deliverables should be evaluated based on their outcomes and effectiveness, not the time or effort invested in their creation. It highlights the common discomfort when AI is used to produce purchased goods, despite its efficiency, and suggests this stems from a historical association of value with effort.
⚡ Marketer Insight
The market's discomfort with AI-driven efficiency challenges the traditional value-effort equation. Marketers must shift focus from process to demonstrable results, as clients will increasingly question the cost of AI-assisted work if outcomes aren't clearly superior.
#ai deliverables#value proposition#efficiency#ai adoption
Original article
Search Engine Land