AI Chatbots Now Top Source for Product Research, Surpassing Brands
MarTech Today3h ago·1 min readStrategy & Trends
AI Summary
AI shopping assistants have rapidly become a primary research tool, with 43% of US online shoppers using them for product research and 1 in 4 now prioritizing AI platforms over brand websites and reviews. While adoption is widespread, it skews younger, with Gen Z and Millennials leading the charge, though trust and familiarity remain barriers for some.
⚡ Marketer Insight
AI chatbots are fundamentally reshaping the top of the purchase funnel, becoming the de facto starting point for product discovery and decision-making. Brands that don't integrate AI into their customer journey risk becoming invisible to a significant and growing segment of shoppers.
#ai shopping#chatbots#product research#consumer behavior
Original article
MarTech Today