AI Assistants Are Steering Local Search Traffic
Search Engine JournalAug 17·1 min readSEO & Search
AI Summary
AI assistants are now pre-filtering local searches, influencing which businesses customers ultimately visit. This article explores how Google constructs these AI-driven answers and identifies key local signals businesses should optimize to be discovered.
⚡ Marketer Insight
AI assistants are becoming the gatekeepers for local search, meaning businesses can no longer rely solely on website traffic. Optimizing for AI-driven discovery is now paramount to capturing local customers.
#ai assistants#local seo#google search
Original article
Search Engine Journal