AI Agents Become Core of Martech: 90% Adoption Among Top Brands
ChiefMartecMay 16·1 min readStrategy & Trends
AI Summary
The upcoming Martech for 2026 report reveals that 90.3% of surveyed marketers are already using AI agents in their tech stacks, ranging from experiments to production. These agents are embedded in existing platforms and new tools, assisting with brainstorming, content creation, distribution, and performance analysis.
⚡ Marketer Insight
Brands that weave AI agents into everyday workflows are already seeing faster turnarounds and deeper insights. Those waiting for the next hype wave will be left scrambling for relevance.
#ai agents#martech#marketing automation
Original article
ChiefMartec