AI Agents Are Ushering in Agent-To-Agent Marketing
Ahrefs Blog3h ago·1 min readStrategy & Trends
AI Summary
As AI assistants increasingly research and recommend products, they are becoming the primary interface between consumers and the internet. This shift means marketers will need to influence AI agents directly, not just human consumers.
⚡ Marketer Insight
The rise of AI agents as intermediaries fundamentally alters the marketing landscape, demanding strategies that focus on persuading AI decision-makers rather than solely relying on direct consumer engagement.
#ai agents#agent-to-agent marketing#ai assistants#future of marketing
Original article
Ahrefs Blog