Agentic Commerce, Not ChatGPT Ads, Is the Next Frontier
Search Engine Land4h ago·1 min readStrategy & Trends
AI Summary
While the focus is on advertising within ChatGPT, the true shift in AI's impact on commerce lies in agentic commerce infrastructure and checkout flows. Brands that optimize their product data for AI-driven purchase decisions will win, as ChatGPT's user growth has plateaued, making its advertising potential limited.
⚡ Marketer Insight
The real AI-driven commerce revolution isn't about placing ads on LLMs, but about ensuring your products are discoverable and purchasable through AI agents. Brands must prioritize data optimization for AI decision-making over chasing ephemeral ad opportunities on static platforms.
#agentic commerce#ai in commerce#llm advertising#product data
Original article
Search Engine Land