Agentic Commerce Emerges: Consumers Trust AI for Purchases
MarTech SeriesJul 1·1 min readStrategy & Trends
AI Summary
New Zeta Global research indicates consumers, particularly parents, are increasingly willing to authorize AI agents to make purchases on their behalf, signaling the early rise of agentic commerce. This shift suggests a growing trust in AI for shopping decisions, brand discovery, and household spending.
⚡ Marketer Insight
AI agents are becoming trusted intermediaries in the consumer journey, meaning brands must now optimize for AI-driven discovery and recommendations, not just direct consumer engagement.
#agentic commerce#ai shopping#consumer trust#ai agents
Original article
MarTech Series