Adobe Brand Visibility: Optimizing for AI Search Surfaces
MarTech Today1h ago·1 min readStrategy & Trends
AI Summary
Adobe's new Brand Visibility solution, part of its CX Enterprise platform, aims to ensure brands are discoverable and trusted across AI-powered search experiences. Leveraging data from millions of AI search prompts and integrating Semrush's AI Optimization tool, it helps businesses adapt to the significant shift in how consumers research products and services via LLMs.
⚡ Marketer Insight
With AI traffic to retail and travel sites surging, brands can no longer rely on traditional SEO; they must actively optimize for visibility within generative AI search results to avoid being overlooked in the new customer journey.
#generative engine optimization#adobe#ai search#brand visibility
Original article
MarTech Today