AAMP 2.0 Launches Transaction-Ready Buyer and Seller Agent SDKs
IAB Tech Lab5h ago·1 min readAdvertising
AI Summary
The IAB Tech Lab announced AAMP 2.0, which adds Buyer and Seller Agent SDKs capable of handling full transaction flows. The update also expands campaign automation features and introduces Agentic Audiences for more precise targeting.
⚡ Marketer Insight
Marketers can now integrate these SDKs to automate end‑to‑end ad buying and selling, reducing manual workflow and improving audience precision. Adopt the new tools to streamline transaction management and boost campaign efficiency.
#ad tech#sdk#automation#audience targeting
Original article
IAB Tech Lab