70 Years of AI in Advertising: Lessons for an Agentic Future
IAB Tech Lab · Jun 11 · 1 min read
What happenedThis article traces the 70-year evolution of AI in advertising, highlighting key developments and lessons learned. It argues that understanding this history is crucial for navigating the future of agentic advertising and emphasizes the need for industry standards.
Why it matters for marketersThe long arc of AI in advertising reveals a recurring need for standards to manage its disruptive potential. As AI agents become more autonomous, establishing clear frameworks will be paramount to ensure ethical and effective campaign execution.
Topics: ai in advertising, agentic advertising, industry standards