2027 Budgets Rise, But AI Demands Strategic Investment, Not Just More Spending
MarTech SeriesJul 15·1 min readStrategy & Trends
AI Summary
Business and tech leaders are optimistic for 2027, with over 80% expecting budget increases after a cautious year. However, simply increasing spending isn't enough in the AI era; leaders must modernize operations, strengthen data, and improve AI readiness to avoid fragmented systems and technical debt.
⚡ Marketer Insight
The surge in planned 2027 budgets signals a return to growth, but AI's pervasive influence means marketers must prioritize strategic investments in foundational capabilities and AI readiness over mere spending hikes to achieve tangible outcomes.
#budget planning#ai readiness#strategic investment#forrester
Original article
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