Announcing TikTok Support in Sideqik!


It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to Sideqik.

Sideqik clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization power to TikTok influencers. And because TikTok support is now fully integrated into Sideqik, you can compare it to other social channels for each influencer and manage campaigns across multiple networks with ease. Find the perfect TikTok influencers for your brand and audience, create and manage campaigns, and pinpoint exactly how those campaigns affect your bottom line with Sideqik.

Using advanced features already available from Sideqik for other social media platforms, marketers will be able to optimize their TikTok influencer campaigns based on their unique KPIs such as earned media value, conversions, sales/revenue, and engagement.

Same Great Sideqik, Now TikTok-Friendly

When you first visit an influencer’s profile page on Sideqik, you’ll be greeted by their influencer overview. Here you’ll see the most vital information to give you a snapshot of their potential value for your brand. You’ll see their activity level on each of their platforms, engagement figures, total audience reach, and estimated earned media value (EMV) per post on each platform.

We wanted to create a level of detail that was empowering for brands and marketers while presenting it in a way that was simple and straightforward at a glance.

Now, that combination of detail and simplicity is available for TikTok influencers as well. Here’s a snapshot of an influencer’s TikTok network overview. On this page, you’ll see the overall strength of their platform, reach over time, average engagements, and other important metrics— including average earned media value (EMV) for each video.

Want to check out an influencer’s actual TikTok content without having to navigate out of the Sideqik platform? Head to the Posts tab and you’ll see a grid-style overview of their channel so that you can check out their content and see if they would be the right fit for your platform. Just like with our other supported platforms, we want you to be able to browse influencers, find the right match for your brand identity, and set up or monitor campaigns all from directly inside of Sideqik.

But what if you want to integrate Sideqik within your existing marketing tech stack? API access allows you to seamlessly integrate our platform into your existing marketing tools. That means you can start accessing all the power of Sideqik without having to change your approach to managing marketing dramatically. We want our users to be able to keep their momentum while turbocharging their revenue and marketing ROI with the support of our platform.

Here’s what our CEO has to say about bringing TikTok to Sideqik:

This year, we’ve watched TikTok grow at an incredible rate— especially with more people staying home, creating and consuming more content than ever. What sets TikTok apart from other platforms is the way it empowers people to participate unlike any other network. That level of engagement makes it an incredible way for brands to connect with their audience in a powerful, authentic way.

-Jeremy Haile, Sideqik CEO

We’re so excited that we can now give brands and marketers even more power over how they leverage influencers to reach their audience. And with 89% of marketers saying that influencer marketing ROI is as good or better than other marketing channels, there’s never been a better time for brands to take advantage of Sideqik.

Are you ready to transform the way you reach your audience and engage your community? Get started today.

Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company’s user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company’s marketing strategy to drive overall business growth.

Nancy Rothman



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