Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and interact with consumers in real-time. Show hosts demonstrate and review products, while a carousel below each video offers featured items to viewers. Broadcasting through the Amazon Live Creator app, content producers manage live streams, add featured products, chat with shoppers, measure results, and track progress.
Amazon Live launched in 2019 for brands and sellers. But this summer it added live streaming to its Influencer program, which lets social influencers earn money by showcasing recommendations and pointing their fans to Amazon products. Influencers receive commissions on the products sold. And as they grow their fan base, influencers move up levels, from “Rising Star” to “Insider” to “A-List,” unlocking rewards such as priority support and featured placement on the Amazon Live home page.
Amazon Live categories include health and fitness, fashion and beauty, cooking, baby, home, electronics, pets, media, and video games. Amazon Live is open to U.S. vendors with an approved Amazon store, U.S. sellers registered in the Brand Registry, and Amazon Influencers with an active storefront.
Here is a list of shows using Amazon Live from influencers, sellers, and brands. Episodes range from 30 minutes to two hours, though most are roughly one hour. Besides promoting products, hosts offer demonstrations, interact with viewers, provide insights, uncover values, and more.
The Deal Guy
The Deal Guy, Matt Granite, is a deal hunter, syndicated consumer-news reporter, and founder of YouTube’s first daily deal channel. The Deal Guy streams new content daily on Amazon Live on tech and deal topics such as “The Top Televisions On Amazon” and “Top Smart Home Tech On Amazon.”
Mirror & Thread
Mirror & Thread is a husband and wife fashion brand that provides outfit ideas and curation, fashion try-ons, and product recommendations. In addition to Amazon Live, it’s also on YouTube, Instagram, and LikeToKnowIt. Mirror & Thread live streams approximately twice a week. Recent topics include “Fall Dress Round Up!” and “New Fashion Finds!”
Beauty by Carla
Beauty by Carla is a live stream channel by Carla Stevenné, providing do-it-yourself beauty tutorials, fashion tips, and related product reviews. Six years ago the teenage Stevenné began posting beauty and fashion tutorials on YouTube. She also posts on Instagram and has a boutique on Poshmark. Recent posts include “Getting Fall Ready Glitter Cut Crease Makeup Tutorial” and “Affordable Gel Nail Polish Sets FT. Modelones.”
BrickinNick is a creative LEGO Builder who streams his builds on Twitch four times a week and posts tutorials on YouTube. On Amazon Live, BrickinNick live streams about once a day. Some of the episodes are on LEGO builds, but most are on gameplay. Recent posts include “Console & PC Gaming fun!” and “LEGO Super Mario building fun!”
Cassandra Bankson – Skincare Nerd
Cassandra Bankson – Skincare Nerd is a medical esthetician and fitness and health advocate. An active writer and influencer, Bankson started as a model with bad skin and decided to do something about it. Live-streams happen once or twice a week and focus on skincare, fitness, and self-care. Recent posts include “Wake Up Right With Me (Morning routine)” and “Workout Without Excuses Workout With Personal Trainer Live.”
Lon.TV offers concise consumer-friendly tech reviews from host Lon Seidman. The channel’s live-stream episodes occur twice each week. Seidman reviews products and offers best practices. He also incorporates product discounts during live-stream segments. Recent posts include “Wyze Stock Up Show!” and “Shooting a video about Xbox Game Streaming!”
Leesha Loves is a live-stream channel from influencer Leesha Ritchie. Her daily episodes focus on things she loves, primarily gaming and gaming platforms, but also makeup and beauty, baking, and tie-dying. Recent posts include “MARVEL AVENGERS Let’s Play!” and “Testing Out NEW Makeup.”
Jen Adams // @interiordesignerella
Jen Adams // @interiordesignerella is a fashion influencer. Her Amazon storefront lists include summer favorites, jewelry favorites, home decor, and beauty products. Most episodes are fashion-related, though there are also shows on skincare and fitness. Recent episodes include “Shop My Fashion Favorites!” and “New Fav Fitness Finds!”
Natural Kaos Picks
Natural Kaos Picks offers DIY tutorials on skincare and beauty treatments. Amazon Live broadcasts occur on Monday, Wednesday, and Friday at 3:30 p.m. Pacific Time. Shows are approximately an hour and a half. Recent posts include “PMD Elite Pro MICRODERMABRASION” and “DIY LASH PERM LIFT KIT.”
Media Box Ent
Media Box Ent is a bilingual technology business that provides tutorials and reviews in English and Spanish. On Amazon Live, Media Box Ent live streams episodes on gaming, tech deals, home deals, seasonal deals, and more. Recent posts include “OCULUS QUEST 2 SCOOP!” and “Let’s Play! Pistol Whip!”
Neutrogena, the skincare brand, live streams two-hour episodes on its products and their uses. The shows are hosted by several influencers who demonstrate and describe the benefits for each product, including product discounts. Recent posts include “Glow at Home: Acne Prevention” and “Glow at Home: Refresh and Reset.”
Puma, the fitness brand, sponsors a collection of trainers who host online workouts. Episodes are live-streamed about once a day. Recent posts include “Get Fit – Legs & Glutes Resistance Band Workout” and “Fashion Finds with Makho Ndlovu & Katie Sands.”